Billabong
Marketing Design
Catalog Design
Retail Display

Billabong is an iconic surf, snow, and adventure sportswear brand founded in 1973.

As the lead Designer for Billabong Women’s seasonal catalogs, I managed the end-to-end creative process, from moodboarding, photo retouching, designing each page, and working with the Merch & Developement teams on product assortment, and preparing the final files for print.

Beyond catalogs, I extended the Billabong visual identity into store window signage, in-store POP displays, custom-designed surfboards, and digital advertisements (email, web, & social).