The objective of this project was to brand an organization that dealt with a critical problem that many skateboarders face when skateboarding on the streets. Many skateboarders are shunned from “public” plazas and architectural forms. Architects and businesses have developed multiple defensive architecture tactics to steer skateboarders away from doing what they love. I took inspiration from urban architecture and skateboarding.
I designed the branding guide, the logo, posters, skateboards, t-shirts, stationary, an editorial magazine, and finally, skate-able concrete letterforms.