Housewife Skateboard
Branding
Illustration
Housewife Skateboards is a female-focused skate company that edgy, rugged, and witty women can identify with.
I fantasized about a narrative that critiqued 1950’s housewife culture and brought it into an unapologetic context. Hypothetically, what if these bored-out-of-their-mind housewives called each other up and said, “Yo Betsy, are you tryna’ shred later?”
It started out with a couple of different hand drawn and screen-printed t-shirts, vinyl stickers, buttons, clothing tags, bandanas, tote bags, and hoodies. Then, the next step was getting boards, because what’s a skateboard company without some solid Canadian maple? Housewife has sponsored girls’ skate meetup events, competitions, and local pop-up vendor events around New York City and Los Angeles. Housewife has been featured in CNN Style, The New York Times, The Intuit Quickbooks Blog.
