Billabong Marketing Design

Billabong, an iconic surf, snow, and adventure sportswear brand founded in 1973.

As the lead Designer for Billabong Women’s seasonal catalogs, I managed the end-to-end creative process, ensuring the final product was both visually captivating and aligned with the brand’s identity.

From initial concept development to layout design and production, I directed every stage of the seasonal catalog creation. Collaborating with the Creative Director, Marketing Team, and Apparel Design Team, I curated imagery, typography, and layouts that told a cohesive story of each season’s collection. Beyond catalogs, I extended the visual identity into store window signage, in-store displays, and custom-designed surfboards, digital advertisements (email & social), unifying the brand experience across physical, print, and digital platforms.